What Is an Opt In Page?

Mouse pointer hovering over Sign Up button

If you’re looking for a way to encourage your website readers to join your email list, an opt in page is a must. Opt in pages offer great value to your readers, giving them an opportunity to gain more content and other offers from you, free of charge. 

But what is an opt in page, and how can you create one that matches your brand identity and caters to your readers? In this article, we’ll cover everything you need to know about creating a successful opt in page. 

Defining an Opt In Page 

Essentially, an opt in page is a place where your readers can go to sign up for free content. Sometimes referred to as a “lead magnet,” opt in pages are designed to encourage readers to continue pursuing your brand – since they’re opting in to receive a form of content, they’re considered a new lead that you can reach out to in the future. 

Once you receive contact information from these new leads, you have the opportunity to send them something else at a later date – this can include information about a potential product or service, discounts on a future purchase or other methods of encouragement to get them to visit your website and shop at a later date. 

The Benefits of a Successful Opt In Page 

Opt In buttons on keyboard

Opt in pages can be highly beneficial to your business when executed correctly. Some of the advantages of creating an opt in page include:

  • Lead opportunity. Consumers who opt in to your free content are looking for more information from your company. Once visitors opt in for more information from you, they automatically become part of your contact list. This means you have a pool of people who are showing interest in your products and services and are interested in learning more about what you have to offer.  
  • Cost-effectiveness. Email marketing is virtually free. When you gain access to emails, you have everything you need to send consumers information that could turn them into returning customers.
  • Opportunities for committed customers. People who are willing to opt in to your email list are taking the initial step to form a potential relationship with your company. This is your chance to make a great impression on readers – wherever your opt in page is leading them, make sure it’s authentic, attention-grabbing and high quality to entice them to stick around for more.
  • Enhanced credibility. With an opt in page, you can create a greater online presence and maintain a strong internet presence and reputation that will ultimately impact your business. 

Opt in pages are designed to take some of the work off of you and allow people who want to learn more the opportunity to reach out on their own. This is a tool that’s built with subscriber preference in mind, giving them the leverage to sign up while you sit back and watch your contact list grow. 

What Is the Difference Between a Landing Page and an Opt In Page?

In general, an opt in page is created with the intention of sending readers to the form fill. It’s focused on getting consumers to sign up for free content or more information with hopes of generating leads without cold calling or poking at uninterested customers. 

Landing pages tend to be longer and more robust. They include lots of detail, imagery and calls to action with the intention of selling products or services, not building out an email list. 

Opt In Page Content Examples 

An opt in page should follow a simplified format: A headline, copy brief, benefits of the download and call to action. These details should be made short, sweet and straight to the point to ensure the form gets completed. 

Successful opt in pages will likely offer something to readers when they sign up for your email list. Some examples of content you can provide include:

  • eBooks
  • Training videos
  • Free trials
  • Demos 
  • Checklists
  • Workbooks
  • Spreadsheets
  • Webinars
  • Recorded interviews
  • Quizzes
  • Creative downloadable printables 

Adding these content examples to the back end of your opt in page can be your ticket to lead generation and increased revenue.

Tips You Need to Create an Opt In Page 

 Woman writing note in notebook that reads “Grow Your Email List”

If you’re looking to create an opt in page, keep the following tips in mind: 

  • Cater to your target audience. Deciding what kind of free content to lead your readers to after opting in can make or break your relationships. Keep track of engagement to get the best idea of what type of content gains traction.
  • Keep it above the fold. This refers to keeping important content in the first section of a blog or landing page with the intention of being the first thing to grab the reader’s attention. Your opt in page should be designed to get readers to add their contact information without having to scroll through the entire page to do so. 
  • Make it short, sweet and straightforward. Your opt in page shouldn’t be loaded with copy – it should include a title, a brief summary of what to expect from the free content and a call to action. Keep this page at a minimum with a main focus on the form fill out. Speaking of the form – this should be short and to the point as well. Only ask for information you need, such as name and email address. Asking for too many details – such as birthday, address or location – can turn readers off and put up a wall that keeps them from completing the form. 

An opt in page is something to consider if you’re looking to increase your email list and gain more leads. If you’re just starting a business, building out your email list is important to growing your brand and enhancing your reputation. With more people added to your contact list, the better opportunity you have to expand your reach and encourage business growth. 

Are you ready to consider a front end opt in page? We can help. Learn more about our Rapid Profit Machine today. 

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